Seasonality’s evaluation of flowers
and ornamental plants market
in the State of São Paulo, Brazil.
This dissertation has the main objective to evaluate
an eventual seasonal behavior of volumes and
price series at floriculture in the State of São Paulo,
Brazil. For this reason, a selection of products and
trade centers was necessary. The chosen products
were: rose, chrysanthemum and violet. Data refering
to the decade of 1990 were got from the trade centers
selected in the State of São Paulo: CEAGESPSP
- “Companhia de Entrepostos e Armazéns Gerais
de São Paulo”; Veiling olambra - a cooperative
which trades directly from producers through
eletronic auction - and CEASA-Campinas - a permanent
market of flowers in Campinas. Apart from
this principal aim, the identification and characterization
of the seasonal period of volumes and prices,
and the comparison of market characteristics of main
flowers and ornamental plants traded in the selected
facilities in the State of São Paulo were made. The
results of the research pointed distinct periods for
the volumes and presented similarity for the price
periods. For example, the period of 12 months was
found to the price of rose in every trade center. Moreover,
it was observed that there are links between
commercial dates and the found periods for volumes
and prices. Therefore, like for the most agricultural
products, it is believed that information about seasonal
periods is extremelly important for the trade
system of each product. With this knowledge, both,
producers and consumers, can benefit themselves.
Knowing the seasonal periods, producers can organize
their production to make it meet consumers’
demand; consequently, they can create more peaks
during the whole year. Increasing the trade peaks,
the anual revenue also increases being better distributed
during the period.