New rose variety introductions in Brazil.
In 2002 researchers, government representatives, and rose growers met in Fortaleza (Ceará) with the objective of translating
rose documents from UPOV. This meeting marked the first step in protection of new rose varieties developed in Brazil,
inserting that flower into the Varieties Protecting Law. Five years later many new rose varieties were registered and
protected in Brazil.
There are many positive aspects that have developed during that time. A trust with Brazil occurred with breeders and
international rose producers such as: Nirp International and Melland from France, Tantao from Germany and Holland,Preesman, Lex, D´Rouiters and Schuers. This occurs through participation in the Hortitec Fair every year in Holambra (São
Paulo). The introduction of new Brazilian varieties has fostered an interest in improving the production, logistics and postharvest
process of fresh cut roses.
Brazilian named rose varieties such as Ipanema, Copacabana, Senna, Carioca and Bahia were recognized in the last edition
of Hortifair transforming these varieties into international commercialized brands, therefore bringing recognition to the
Brazilian market. The Brazilian rose market is one of the biggest of the world. The efforts of the breeders union, growers and
other members from commercial chains will increase the number of high quality roses. Therefore it is necessary that the
governmental agencies support to Intellectual Propriety Rights of breeders and enforce laws that the illegal propagation and
commercialization of protected material.