The logistics role for Brazilian
exportation of cut flower.
The objective of this paper is to understand the role
of the components of cut-flower exportation chain and
the main logistical processes involved. It was verified
that a high integration among agents is required in the
flower sector so that Brazilian exportations become
feasible in the long run. The improvement of each phase
of the exportation requires a continuous inspection of
perishable product by means of the logistic process
optimization throughout the chain. However, in order
to make these products more competitive in the
external market, the necessary alterations leading to
the compliance with international quality standards
and post-harvest cares depend on a hard process. Thus,
cultural and technological changes are called for to
guarantee the acceptance of the Brazilian product in
foreign countries and, consequently, its valorization in
the domestic market.