Economics indicators in the retailer flowers
market: a case study.
Recent studies have been showing a change in
the consumer’s behavior. The increase of the
competition has been placing new subjects about the
competitiveness, indicating the need of a system
approach. The transparency relationship with the
system is more important to the decision makers.
Economics indicators in the flowers market are more
available on the side of the production, with
possibility of mensuration of the production costs and
margins obtained in the commercialization process.
Concerning of the distribution, the availability of
information of costs and margins it is more difficult.
The objective of this paper was an analysis of
economics indicators in the retailer flowers market;
furthermore this paper would be a subsidy to compare
works of the different participants of the productive
system. For a more consistent analysis along time, it
was collect information of costs and margins of the
period 1995-2000, through a case study of the
retailers. The data show decrease in the income,
expenses and gross profit in the period; these
indicators point an increase of the competition in the
sector. The margin of commercialization of the retail
of the main flowers it varied from 33 to 52% with
average 38%. The economic indicators showed a
decrease of the profitability in the considered period.